Lucky Samurai is proud to be a part of the Gaston County Community. We love doing business here and we strongly believe that businesses must give back to the community in which they are a part. For that reason, Lucky Samurai initiated a pilot program with Gaston College this past Fall. The program aimed to help marketing and business students of Gaston College gain real world experience in applying the techniques and lessons they were learning in the classroom.
The students were organized into teams by their professors and each team was asked to utilize the principals they were learning to create advertisements for Lucky Samurai. They were free to be as broad or as specific as they wished and they were afforded the opportunity to explore and learn the menu, service, and values of the restaurant before they began.
The program was intended to create an environment that allowed the students to understand their course material on a deeper and more concrete level. It is often times easy to absorb a lesson with examples of how someone else did something, but more difficult to translate that lesson and apply it directly to our own situation. As one metric to give the students feedback on their performance, the ads that the students created were placed on Facebook and we monitored their progress as the posts ran the duration of the program. (Have you seen an ad for Lucky Samurai on Facebook recently?? It could have been one designed by the students at Gaston College!)
We are happy to announce that the program was a great success. Not only was it fun for both the students and the restaurant staff, but the students did a amazing job!! Much of their work was better than professional work done by marketing companies! Needless to say, we plan on continuing and expanding this program in the coming semesters. Furthermore, we are excited to hear that other businesses are in talks with Gaston College in an effort to organize similar exercises. If more businesses can get directly involved in their local communities then, together, we can help to raise the quality of life for everyone.
We are also excited to announce the winner of the competition: Fawn Darcy’s design received the most favorable responses from Facebook users. She was awarded with a cash prize for her efforts, but we hope that what she learned from this exercise is more valuable than the check with which she was presented! Congratulations to all the students that participated for all of your great ideas and designs!!!